What does trap music, Dr. Martin Luther King, peachtrees, and Shaky Knees have in common? This question would have stumped any outsider, but to those who call A-town their home, these strange combinations are comfortable as fried pies and naked dogs.
With endless entertainment options, a buzzing food scene, and the expectation of Southern hospitality, fun for fun’s sake can get burdensome.
It’s no surprise with all that Atlanta has to offer there would be no shortage of market research companies paying for consumer opinions. With all the options in the city, it can become overwhelming to sort through all the different firms and their offerings.
Never fret. Here at Stan’s Gigs, we do all the research and testing to present the best options in Atlanta so you can cut through the noise and focus on what matters most:
Studies you can participate in
Atlanta has a ton of culture and capital to well… capitalize on. National food chains, airline companies, industrial giants, you name it! The following ATL companies headquarters include all the above:
- The Coca-Cola Company
- Delta Air Lines
- Home Depot
Of course, there are many other companies that aren’t necessarily headquartered that may offer studies, too.
Online focus groups that are worth checking out
If you prefer to earn some cash from the comfort of your home, online focus groups are a great option. Typically, they pay a bit less, but that’s the tradeoff for more flexibility and convenience!
Sign up for a few of these for the best chances to qualify for studies on a (somewhat) regular basis.
This is a popular option for a steady stream and variety of opportunities. However, competition may be fierce due to their 3 million and counting user base. They send out studies via email.
Qualification: Residents of the USA and be at least 14 to join.
A convenient choice for those on the go, this company offers a mobile app along with their online platform.
Qualification: Residents of USA 16+ only.
Geared more toward professionals, this is still a good option for those who qualify. You won’t waste time since you can browse the studies publicly before you do anything to qualify.
Qualification: Residents of USA, Canada, UK and Australia. Must be 18+.
4. Branded Surveys
This brand offers non-traditional studies including video surveys. They also offer a variety of compensation plans from PayPal to e-vouchers.
Qualification: Residents of USA 14+
5. Toluna Influencers
If variety is your spice of life, you may also appreciate this firm, which offers a wide variety of study compensation options. You can redeem your reward after you earn $10.
Qualification: Residents of USA must be 14+
Top 5 Market Research Companies in Atlanta
Ok, I won’t keep you waiting any longer. Here are the companies in Atlanta that ranked highest on our list Read about how we choose the crème de la crème here.
1. PVR Research:
This small local firm very proudly stands in as our number one choice. With over 8k likes on FB, and an active feed of studies, they are a reasonably popular choice for Atlantans.
PVR offers taste tests, one-on-one interviews, shop-alongs, and online surveys as available studies.
We like how transparent they are in their study details: offering the compensation, subject, location, and contact person very clearly and publicly.
Located in Johns Creek, PVR is in the suburbs about 30 minutes outside of Atlanta. but they offer groups in the city too! If you’re located outside of the city, this may even be an ideal location.
Upon sign-up, you receive an ID and PIN, which you will use to sign in to see available studies.
They have studies for various topics including video games, breakfast cereal, real estate. Oh, did I mention Video Games???!!
They also offer a wide range of studies including taste tests, product trials, in-home interviews, shop-along interviews, phone interviews, and online research.
Fieldwork Atlanta racks up decent reviews on Yelp. But they garner extremely favorable reviews on Facebook with over 17k reviews and 4.7 stars
3. Schlesinger Group:
Schlesinger is a star player in the market research game. With many locations in many countries, they have a reputation to uphold.
Luckily, they didn’t ruin it in Atlanta. Though not as popular as in other cities, they are generally well-liked on Facebook, the only social presence they have in the city.
In Atlanta, they have two locations: one in the Buckhead neighborhood, and another near the Perimeter Mall.
You take a quick survey to register, and they send surveys you pre-qualify for directly to your inbox. They lean a little health-centric in their offerings, but they do offer studies for general consumers as well.
4. V & L Research and Consulting, Inc.:
This is also a smaller local firm that focuses on ‘specialty markets,’ targeting certain demographics such as African-American, Hispanic/Latino, Seniors, Low Income, and Wealthy.
If you fall into one or more of those categories, they seem to be a great option. Chances are you have a higher chance of qualifying for studies since they are actively seeking certain ‘niche’ consumers.
Working with big box brands such as: Pepsico, Emory Healthcare, Georgia-Pacific, VH1, and Target they at least are reputable.
Go figure, they request basic demographic information to sign up to be added to their database.
5. C&C Market Research:
This is a national firm, but they do not have much clout in Atlanta. Through searching their Facebook, Yelp, and even BBB there’s not a lot to go off.
Still, as a national company, it’s a relatively safe option to try.
One thing we do know: you can find them in a mall (as always) – Perimeter Mall in fact.
We were able to confirm they have active studies right now, but they may be fairly difficult to qualify for.
Once you sign up they will send you emails with studies you may qualify for.
Other Great Focus Group Companies in Atlanta
These 2 companies are well known and have other locations across the country. Their Atlanta branches just didn’t quite make the cut this time. We recommend you look into them if you have some extra time.
Insights Center – 6105 Peachtree Dunwoody, Suite D-135, Atlanta GA 30328
Opinions LTD – 400 Earnest W Barrett Pkwy, Suite #303, Kennesaw, GA 30144
Some companies either didn’t respond to our outreach or had important information missing from their website that we could not otherwise confirm. We call them blackboxes. You can read what defines a blackbox here. However, we don’t want to count them out completely:
Superior Research Inc – 3405 Piedmont Rd NE #550, Atlanta, GA 30305
Jackson Associates Research – 1180 Peachtree St NE #2, Atlanta, GA 30309
Atlanta Out Loud Inc – 2801 Buford Hwy NE # 250, Atlanta, GA 30329
Trotta Associates – Monarch Plaza, 3414 Peachtree Road, N.E. Suite 800, Atlanta, GA 30326
Focus groups are a great option to help keep afloat in ATL. Check out the ones we listed to save some of the headaches and frustration that goes along with scouting quality companies. We got your back!
Let us know which ones pique your interest in the comments. If you participate in any, we’d also love to hear from you.