“I’m not from Florida, I’m from Miami!” – every Miamian ever.
We don’t blame you. Florida gets a pretty bad rap from the rest of the states, and Miami is pretty much a paradise. At least from an outsider’s perspective.
But aside from the glamorous party lifestyle sold to tourists year-round, Miami can be a tough place to keep up with the Joneses. If you find yourself yearning for more diverse experiences, money, and fun, focus groups are a good place to look.
Focus groups are hidden gems in the side-hustle world, but they can be very rewarding once you find the right companies to work with. Luckily, we brought you the best focus groups near you in Miami in this article!
Keep reading to find out how you can make some good, clean money for a night out… or in.
Studies you can participate in
It’s no surprise that the greater Miami area has a large Latin market. Most companies headquartered in the city are corporate divisions for the Latinx market.
- Canon Latin America
- Visa International
- Western Union Latin America
- Hewlett-Packard Latin America
But if you don’t fit that demographic, don’t worry. Other major companies located in the area are: Kraft foods, Office Depot, and American Airlines.
Miami is a tourist magnet and one of the biggest U.S. cities, which is good news for focus group participants because companies are always looking to test fresh, new ideas in the market!
Online focus groups that are worth checking out
Making money in your slippers sounds fun, doesn’t it? If staying home is your cup of tea, or you just can’t be bothered going out sometimes, check out these online focus groups. They may not be as social or lucrative as in-person groups, but their convenience more than makes up for it.
Plus, companies are getting more innovative these days with video and interactive surveys – so you may be more entertained than expected!
Start with this list:
One of the largest market research companies in the country, YouGov sends thousands of surveys and payouts to participants a year. Fill out a questionnaire to sign up and start qualifying for studies.
Qualification: Residents of the USA and be at least 14 to join.
Although they are based in California, this company allows participation from anywhere through their mobile app. Build up points by taking surveys and earn gift cards or cash through PayPal.
Qualification: Residents of USA 16+ only.
If corporate giants such as Allstate & eBay appeal to you, Respondent could be a great match. They run on the professional side, so some studies may be a bit difficult to qualify for.
Qualification: Residents of USA, Canada, UK and Australia. Must be 18+.
4. Branded Surveys
Whatever your preference, this firm has it! After participating in video surveys, interviews, and traditional focus groups, you can get rewarded in a variety of methods: gift cards, Paypal, and pre-paid credit cards.
Qualification: Residents of USA 14+
5. Toluna Influencers
This firm also provides a wide variety of studies and payout options. They are a points-based system, and you can redeem your reward once your account reaches $10.
Qualification: Residents of USA must be 14+
Top 5 Focus Group Companies in Miami
1. 20|20 Research:
Located in Downtown Doral, this company was recently acquired by Schlesinger Group, a huge marketing firm that frequently makes our top 5 lists in many other cities.
They offer a wide variety of groups both in-person and online. In-person study payouts are done with a pre-paid MasterCards and range from $50-$350. Beware: they expire after 6 months, so don’t be shy to treat yourself!
20|20 earns a whopping 4.9 stars out of 40 reviews on Google and 5 stars on Facebook, though they aren’t very active on their page.
I also like how easy and clean their site is to navigate. It’s a very smooth process to sign up and get started!
Fill out a profile survey upon sign-up to receive emails for surveys you may qualify for.
2. Ask Miami:
Another firm with raving reviews on all social platforms: 4.9 stars on Google and Facebook, and the elusive 5 stars on Yelp (out of 2 people, granted but it still counts!)
Studies include interviews, discussion panels, and traditional focus groups. Groups are geared toward teachers, physicians, seniors, and general consumers. They also offer studies about children and encourage you to fill out your child’s details upon sign-up to qualify for studies about children’s interests.
They are very conveniently located in Coral Gables, about 5 minutes away from Miami International Airport.
3. Clarocision Research & Marketing:
This company has worked with huge household brand names such as Estee Lauder, Johnson & Johnson, Nabisco Brands, Nestle, Colgate-Palmolive, etc – which immediately gives them credibility.
They also have made 3 people 5-star happy, according to Google.
You can take your pick from quite a few study options: from focus groups to usability testing to interviews. Compensation ranges widely from $10 to $200 based on the type of project.
They also focus on a diverse market, with whole groups and studies focused on Caribbean and Latinx populations. If you fit that demographic, this may be a jackpot to find consistent and quality studies!
4. C&C Market Research:
C&C offers a wide variety of studies including taste tests, focus groups, legal & medical studies, mock juries, mystery shopping, sensory tests, and more! Studies are for both business professionals and consumers.
They operate 38 research facilities nationwide. This one is located at Westfield Broward Mall in Plantation.
They have 4.4 Google reviews, but no other major social presence in Miami. However, many of their other branches receive generally favorable reviews.
Once you sign up, they will send you focus groups via email.
5. Opinions LTD:
This is another big national firm located in Coral Square Mall. They are pretty lowkey, but are a popular choice for many participants due to their convenient mall locations.
They offer studies in pretty much every category you can think of: food, manufacturing, auto, cosmetic, home goods, technology… you name it!
Other Great Focus Group Companies in Miami
Here are some other companies we are familiar with around the area. They didn’t make the top 5 this time, but we also recommend you add these firms to your list:
Plaza Research – 4000 Hollywood Blvd. Suite 200N Hollywood, FL 33021
Product Insights, Inc. – 365 Wekiva Springs Rd., Suite 201 Longwood, FL 32779
Murray Hill National – 8300 NW 53rd Street Suite 403 Doral, FL 33166
There were quite a few other research companies that we found in our search, but couldn’t get through their registration process to confirm with you. They surely exist, but they were playing a bit hard to get. We call them blackbox companies.
Asisa Research Group – 814 Ponce de Leon Blvd. Suite 518 Miami, FL 33134
Product Insights, Inc. – 365 Wekiva Springs Rd., Suite 201 Longwood, FL 32779
Mars Research – 550 W. Cypress Creek Rd., Suite #310 Ft. Lauderdale, FL 33309
Casa Demographics – 12864 Biscayne Boulevard Suite 250 Miami, FL 33181
We scoped out the greater Miami area to bring you our top choices to try participating in focus groups! Let us know how we did in the comments below.
There’s a ton to do in Miami but some experiences are definitely better than others. We personally like convenient, low-stress/stress-relieving, money-making activities (ahem, focus groups).
Have you tried any of the companies listed? Will you? We hope so!
Stan is a marketer, entrepreneur and a content creator. He worked in Marketing and Marketing Research for the last 14 years+ and is passionate about gigs economy. His mission is to educate others how to be successful with side hustles and this is what StansGigs aims to achieve. You can contact Stan be email or Facebook.