If I were to describe New Orleans in four words, they would be: strange, magical, fun and food. Wait, I’ll sub magical for alcohol, actually.
New Orleans is a city I don’t think anyone could dream up. From Mardi Gras, Cajun culture, and the Afro-European-American influence, I don’t think anyone or thing can beat the city’s charm. Except maybe the Saints 😉
Focus groups are another fun and easy way to put N’awlins stamp on the world while making some extra cash. We highlight the top focus group companies you should check out to save you some time.
The market research industry faces a bit of a tough crowd here, so trust us – you don’t wanna miss our recommendations to get the best opportunity. Let’s go!
Studies you can participate in
Not sure if it’s a (proud) stereotype, but NOLA definitely knows it’s food & liquor! There’s no hiding it from the major companies headquartered in the bayou:
- Crescent Crown Distributing
- William B. Reily and Company, Inc.
- Louisiana Children’s Medical Hospital
- Republic National Distributing Company
There’s not much of a well-known national pull in Nawlins, but the city makes up for it in plenty of local flavor. That’s better anyway!
Aside from corporations, the greater New Orleans area has many educational institutions, which can be hubs for focus groups. Colleges in the area include Xavier University, University of New Orleans, Louisiana State University, and Tulane University.
If you are around one of these universities, a stroll through campus may present some interesting opportunities!
Online focus groups that are worth checking out
Tired of tourists taking the table at your favorite bar? Stay out of trouble and stay home (which is necessary now, anyway). Keep amused by signing up for these online studies so you can have some extra rounds the next time you’re out.
Online focus groups and surveys are a useful tool in your focus group arsenal when things are slow or you just want to stay low. We recommend you signing up for the ones below:
One of the nation’s largest market research companies, YouGov sends thousands of surveys and payouts to participants each year. Sign up today and begin qualifying for surveys.
Qualification: Residents of the USA and be at least 14 to join.
This company is based in California, but you can earn points by taking surveys from anywhere! They pay via gift cards or cash through PayPal.
Qualification: Residents of USA 16+ only.
If companies such as Allstate and eBay appeal to you, then Respondent may be ideal. Just keep in mind that they are more business-oriented, so some studies may be more difficult to qualify for.
Qualification: Residents of USA, Canada, UK and Australia. Must be 18+.
4. Branded Surveys
With Branded Surveys, the options are endless! Choose to be rewarded with gift cards, PayPal, and prepaid credit cards by participating in video surveys, interviews, and traditional focus groups offered by this firm.
Qualification: Residents of USA 14+
5. Toluna Influencers
This firm offers a variety of studies and payout options. It is a points-based system, and you cash out once your account reaches $10.
Qualification: Residents of USA must be 14+
Top 5 Market Research Companies in New Orleans
Turns out, we only found 3 market research companies that are worth their Cajun salt in the area. Better than 0 though, right? We definitely recommend you start from the top down on this list. It was an especially easy time ranking this list. Check out our criteria here.
1. New Orleans Perspectives:
Our top pick to look for studies first is New Orleans Perspectives. With many rave reviews across Google, Facebook, and Yelp, it’s a bit hard to disagree.
Perspectives’ previous clients include: Grubhub, Feeding America, Uber, LSU Health, Microsoft, Smoothie King and many more. So if you are looking to influence big brands, this is definitely the place to start.
They are located in the Central Business, opposite Champions Square. But, they also have studies located at local hotels, via phone, or even at your house!
Compensation ranges widely from $75-$400, but $75 is a decent rate to start.
Sign up to receive study invitations via phone and/or email.
2. DelRicht Research:
We are straying a bit from our normal mode of operation here, but when in New Orleans (virtually) do as the Orleanians do, right?
DelRicht is a medical research firm, which means they conduct clinical trials and research for people with mild to severe conditions.
Before you count this one out, some of the conditions are fairly common, such as eczema and migraines. Check out the available studies, you may be surprised that chronic dehydration, for example, is actually a condition or symptom that can be treated!
DelRicht is located in the Touro Medical Office Building, across the street from The Fresh Market.
Compensation varies per study, but volunteers may access low-to-no cost treatment, depending on the condition. Current studies run about 1-2 hours.
They earn 4.9 stars out of almost 500 reviews on Google, and 4.7 stars on Facebook, with over 4k likes. They do have one 2 star review on Yelp: the person seemed frustrated with the qualification process.
Browse through the available studies on their website, and fill out a short, simple form if you’re interested!
3. Riverstar Research:
Last on our list is another medical research firm. There isn’t as much information or social presence about this one.
However, they make it easy to register and sign up for studies. They also have a thorough FAQ section detailing the clinical review process. Check it out!
We found one other company that appears to be operating, but they lacked accessible information necessary to rank them on our list. This company we categorize as a blackbox.
Survey Communications, Inc. – 4511 Jamestown Ave. Baton Rouge, LA 70808
Admittedly, there’s not a lot of focus groups to choose from in The Big Easy. I guess they aren’t super high on Orleanians priority list (understandably so). Still, we proved that there is some opportunity out there!
Check the ones we listed out and let us know what you think in the comments! Also, don’t forget about universities for even more potential study opportunities! The psychology and marketing departments are usually good places to start.