Fun fact: did you know Tums was invented in St. Louis? Jim Howe, a local pharmacist, made the pill in 1928 (maybe after too many pieces of that infamously delicious gooey butter cake).
What does that have to do with focus groups? Well, whenever a new product (like Tums) is developed for the mass markets, companies usually like to solicit feedback from consumers to get feedback before it is available to the public.
While I’m not sure that was the process for Tums (formal focus groups probably weren’t quite invented yet…), nowadays the industry of market research reigns and you can definitely get paid to share your opinions about different products and brands!
So, if you’re ready to discover the best paid focus groups in St. Louis, continue reading!
Studies you can participate in
Aside from Tums, St. Louis hosts quite the market share on America’s favorite brands and products, including:
- St. Louis Bread Company (Panera Bread to the rest of the world)
- Energizer Holdings, Inc (as in THE bunny)
- Anheuser-Busch (of Budweiser fame)
- Sara Lee Bakery Group
- Edward Jones
Home of blues, booze, bread and bunnies, there is a large market for pretty much everything in St. Louis. A diverse and large economy is important for local focus group opportunities to thrive. We highlight the best groups you should focus on (pun intended) below!
Online focus groups that are worth checking out
We always recommend you sign up for a few online focus groups to supplement in-person opportunities. These companies are some of our favorites:
A household name in the focus group world. With over 3 million members and counting, you can get a steady stream of opportunities from surveys, product tests, and focus groups. You are notified via email when you qualify for an opportunity.
Qualification: Residents of the USA and be at least 14 to join.
This company is awesome because it’s also a mobile app! So you can qualify and take online surveys on-the-go, as well as from the computer. Definitely recommend checking this one out.
Qualification: Residents of USA 16+ only.
This platform runs a bit on the professional side, so some may be a bit specific or difficult to qualify for, but they do allow you to browse the projects available before you sign-up so you can see if it’s a good fit!
Qualification: Residents of USA, Canada, UK and Australia. Must be 18+.
4. Branded Surveys
From video surveys to more traditional focus groups, you can get rewarded with gift cards, PayPal, or e-vouchers. Choose your own adventure!
Qualification: Residents of USA 14+
5. Toluna Influencers
is another diverse firm that offers a variety of surveys and payout options – from cash to gift cards. You can redeem your reward after you earn $10.
Qualification: Residents of USA must be 14+
Top 5 Market Research Companies in St. Louis
Doing OK so far? Time for the main event (we had to warm you up first, of course!) Here’s our round up of the 5 focus group companies in St. Louis. You can learn more about our ranking system here.
Here we go!
1. Peters Marketing Research:
Our first pick is a local firm with over 60 years in the business – and they have the professionalism and positive image to back it up!
They have 4.6 stars on Google, and 4.8 on Facebook with over 3k likes.
Peters Marketing Research is located near the Westgate Center on the Westgate Lake side.
There are two databases you can participate from: general consumers & medical panels. Study options include focus groups, at-home studies, shop-alongs, product tests and more!
Studies typically last about 1-2 hours and you are paid by check.
Fill out a short demographic survey to receive emails about upcoming studies you may qualify for. If you qualify from the screening questionnaire, you will receive a follow-up phone call.
2. Schlesinger Group:
It’s rare that Schelesinger is present in a city without being a top contender. It’s for good reason, of course.
They are well-known in the focus group community for having a wide range of available studies (surveys, product tests, and focus groups) available to a diverse range of participants including consumers, business professionals, healthcare professionals, patients, and caregivers.
In St. Louis, they carry 4.8 stars on Google and 3.5 on Facebook. You can view current available studies on their Facebook page. There are quite a few running right now.
On average, studies take about 1-2 hours and they pay through Visa gift cards.
To sign up, take a quick survey to receive screening surveys via email. A recruiter will follow-up if they think you qualify for a study.
3. Lucas Market Research:
This is another local firm with many positive reviews across Google, Facebook… even Yelp (apparently, Yelp isn’t a popular choice among participants in St. Louis).
Lucas Market Research offers focus groups, taste tests, mystery shopping, usability tests, product tests and more.
I really liked their simple & easy to navigate website. They list their values front and center: family-owned, client-focused, and service driven. Who wouldn’t want to support that?
They’re located in Earth City off of Rider Trail North.
Fill out a decently long demographic questionnaire to join their database.
4. C&C Market Research:
C&C is a national market research firm that is familiar to our lists across cities.
They have a more low-key profile in Missouri, with no Facebook or Yelp presence. But they do have a 4.3 average rating on Google!
You can find C&C in the St. Louis Galleria.
Right now a clinical trial is running among a couple of other studies, so sign up to receive more information if you’re interested!
5. Health Literacy Media:
This pick is a little more unique… it’s actually a non-profit agency that seeks to promote health literacy among at-risk communities.
Their website is very clear, but they don’t have a participant database. You will need to use their contact form for more information regarding focus group opportunities.
However, they do post current studies on their Facebook page. From their recently posted studies, the compensation is usually $50 Amazon gift cards.
If you are involved in the healthcare field, have a medical condition, or are just interested in health-related issues, this is a great opportunity.
We recommend you start with their Facebook page to register for studies since they don’t have a database set up.
Whether you’re in ‘rich town’ or ‘country’, I think there’s a focus group for everyone in St. Louis. Try a few out, you might find yourself enjoying an extra couple of days at Busch Stadium, or even just affording an extra day off to enjoy a nice, fresh day outdoors.
What do you think of our list? Have you participated in any studies with any of these firms? Will you? Let us know in the comments below.